Foam for volume Joico JoiWhip Firm Hold Design Foam Fixing degree 7 Creates extraordinary volume, flexible hair and without rigid appearance and texture. Ideal for any masterpiece you want; while instantly infusing hair with sumptuous volume, revitalizing and protecting against external factors, or dehydrating hair. Think of Joico JoiWhip Firm as foam with a 2-in-1 mission: to stimulate the densification of the hair shaft body, to provide shine and at the same time protection. Benefits: Creates long-lasting volume and volume Stimulates shine Fights frizz and flyaways Thermal protection Protects against pollution* Paraben-free Silicone-free Ingredients: Styling products with a foam texture are famous for drying delicate hair. But the dense Joico JoiWhip Firm creamy formula includes ingredients to densify, which have the mission of nourishing and protecting the capillary fiber. Volume polymers, a creamy foam that gives you the retention power you need for full, lush and voluminous hair, at the same time forming a protective shield that prevents hair damage. Moringa seed oil, a rich source of antioxidants, vitamins A and E, zinc and silicon (rich ingredients to create healthy, strong and damage-resistant hair) helps increasing shine and softness. *tested in the laboratory using pollution particles.